Boosting Your Council’s Identity: How to Promote Your Council Effectively

Course tutor:

Breakthrough Communications are NALC's National Partner for advice, guidance and services on parish and town council communications and engagement, and Data Protection, GDPR and Freedom of Information. The experienced team at Breakthrough Communications understand what good communication and effective compliance look like. As a team of communications professionals, including councillors and clerks, Breakthrough Communications also has insight into the unique world of parish and town councils.

Overview

A strong and recognisable identity is key to ensuring your council is seen, heard and valued by the community.

This session will explore what brand identity means for parish and town councils, why it matters, and how to create a clear and consistent identity that reflects your council's purpose and values.

We'll cover practical strategies for promoting your council through effective messaging, digital and traditional communication channels, and community engagement.

By the end of the session, you'll have the tools and confidence to boost your council's visibility, strengthen public trust, and ensure residents understand who you are, what you do, and why it matters.

Cost:

£35 per delegate (member rate)

£115 per delegate (non-member rate)

Dates:

19th March 2025 10am

17th April 2025 1pm

13th May 2025 2pm